PRIVACY AND COOKIE POLICY

About Us

This Privacy and Cookie Policy applies to the website www.bedlam.co.uk, operated by It’s Corporate Entertainment Limited and its affiliates (“Bedlam Paintball”, “we”, “our”, or “us”). It explains how we collect, use, disclose, and safeguard your information when you visit our website, particularly if you are located in the European Economic Area (EEA), the UK, or Switzerland.

We respect your privacy and are committed to protecting your personal data in line with the UK GDPR, the EU GDPR, and the ePrivacy Directive.

1. Data Controller

We are the data controller of your personal data under relevant data protection laws. If you have any questions, contact us at:
📧 info@bedlam.co.uk
📞 0800 410 202

2. What Data We Collect

We may collect and process the following categories of personal data:

  • Name
  • Email address
  • Telephone number
  • Postal address
  • Date of birth
  • IP address, cookie identifiers, device data, and browsing behavior (collected via cookies and third-party tools)

3. How We Use Your Data

We use your data to:

  • Process enquiries and bookings
  • Send marketing communications (if consented)
  • Contact you regarding abandoned bookings
  • Improve our website and customer experience
  • Fulfil legal obligations
  • Deliver and measure personalised and non-personalised ads (if consented)

4. Legal Basis for Processing

We rely on the following lawful bases under data protection laws:

  • Consent – for marketing and cookies requiring user permission
  • Contract – to process bookings or enquiries
  • Legal obligation – to meet regulatory requirements
  • Legitimate interests – for fraud prevention and basic analytics

5. Google Services & Consent

We use Google services (such as Google Analytics and Google Ads) that may process personal data like IP addresses and cookie IDs.

Your data may be used by Google to:

  • Personalise ads
  • Measure ad performance
  • Improve Google’s services

To comply with the EU User Consent Policy, we:

  • Use a Google-certified Consent Management Platform (CMP)
  • Present a cookie consent banner to all users in the EEA, UK, and Switzerland
  • Allow users to manage and withdraw consent at any time
  • Delay loading of Google tags until valid consent is given

For more on how Google uses your data, see:
🔗 How Google uses information
🔗 Google’s Privacy & Terms

6. Third Parties With Access to Your Data

We may share your data with:

  • Google and other ad tech providers (see cookie notice for full list)
  • Marketing platforms and analytics services
  • Hosting and IT providers
  • Legal or regulatory authorities, where required

All third parties are contractually required to process your data lawfully and securely.

7. Cookies and Tracking Technologies

We use cookies and similar technologies for:

  • Site functionality (essential cookies)
  • Analytics (e.g., Google Analytics)
  • Personalised and non-personalised advertising (e.g., Google Ads)

8. Cookie Consent and Control

When you first visit our site, you’ll see a cookie banner giving you clear options to:

  • Accept all cookies
  • Reject all non-essential cookies
  • Manage cookie preferences in detail

You can withdraw or adjust consent anytime via the “Manage Cookie Preferences” link in our website footer.

No cookies requiring consent will be set until you provide it.

9. Consent Record Keeping

We keep a secure, timestamped record of your consent choices to comply with GDPR and Google’s EU User Consent Policy.

10. Abandoned Bookings

If you begin but do not complete a booking, we may retain the entered data temporarily to remind you about the incomplete process. This data is not shared or used for any other purpose without your consent.

11. Data Retention

We retain your personal data only as long as necessary for the purpose it was collected, or to comply with legal obligations.

12. Your Rights

Under GDPR and UK data protection laws, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Withdraw your consent
  • Object to or restrict certain processing
  • Request data deletion

To exercise these rights, email us at info@bedlam.co.uk.

13. Security

We take appropriate technical and organisational measures to secure your data from loss, misuse, and unauthorised access.

14. Links to Third-Party Sites

Our site may contain links to other websites. This policy applies only to www.bedlam.co.uk.

15. Updates to This Policy

We may update this policy to reflect legal, regulatory, or operational changes. Material changes will be communicated via email or on this page.

Last updated: 5 June 2025

Call Bedlam on 0800 410 2020 Or

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