PRIVACY AND COOKIE POLICY

About Us

This Privacy and Cookie Policy applies to the website www.bedlam.co.uk, operated by It’s Corporate Entertainment Limited and its affiliates (“Bedlam Paintball”, “we”, “our”, or “us”). It explains how we collect, use, disclose, and safeguard your information when you visit our website, particularly if you are located in the European Economic Area (EEA), the UK, or Switzerland.

We respect your privacy and are committed to protecting your personal data in line with the UK GDPR, the EU GDPR, and the ePrivacy Directive.

1. Data Controller

We are the data controller of your personal data under relevant data protection laws. If you have any questions, contact us at:

📧 info@bedlam.co.uk
📞 0800 410 202

2. What Data We Collect

We may collect and process the following categories of personal data:

• Name
• Email address
• Telephone number
• Postal address
• Date of birth
• Booking and enquiry details, including the selected venue, activity, package, date and number of players
• IP address, cookie identifiers, device data, and browsing behaviour collected through cookies and third-party tools

3. How We Use Your Data

We use your data to:

• Process enquiries and bookings
• Recover and respond to enquiries that could not be transferred successfully to our booking or customer-management system
• Send marketing communications where you have consented
• Contact you regarding abandoned bookings
• Improve our website and customer experience
• Fulfil legal obligations
• Deliver and measure personalised and non-personalised advertising where you have consented

4. Legal Basis for Processing

We rely on the following lawful bases under data protection laws:

• Consent – for marketing and cookies requiring user permission
• Contract – to process bookings, enquiries and steps taken at your request before entering into a booking
• Legal obligation – to meet regulatory requirements
• Legitimate interests – for fraud prevention, basic analytics, maintaining the reliability of our booking process and recovering enquiries affected by a temporary technical failure

5. Google Services and Consent

We use Google services, such as Google Analytics and Google Ads, that may process personal data including IP addresses and cookie identifiers.

Your data may be used by Google to:

• Personalise ads
• Measure advertising performance
• Improve Google’s services

To comply with the EU User Consent Policy, we:

• Use a Google-certified Consent Management Platform (CMP)
• Present a cookie consent banner to users in the EEA, UK, and Switzerland
• Allow users to manage and withdraw consent at any time
• Delay the loading of Google tags until valid consent is given

For more information about how Google uses your data, see:

🔗 How Google uses information
🔗 Google’s Privacy & Terms

6. Third Parties With Access to Your Data

We may share your data with:

• Booking and customer-management providers, including Keap
• Google and other advertising technology providers
• Marketing platforms and analytics services
• Hosting and IT providers
• Legal or regulatory authorities where required

All third parties are required to process your data lawfully and securely.

7. Cookies and Tracking Technologies

We use cookies and similar technologies for:

• Website functionality and essential services
• Analytics, including Google Analytics
• Personalised and non-personalised advertising, including Google Ads

8. Cookie Consent and Control

When you first visit our website, you will see a cookie banner giving you clear options to:

• Accept all cookies
• Reject all non-essential cookies
• Manage your cookie preferences in detail

You can withdraw or adjust your consent at any time through the “Manage Cookie Preferences” link in our website footer.

Cookies requiring consent will not be set until you provide it.

9. Consent Record Keeping

We keep a secure, timestamped record of your consent choices to comply with GDPR and Google’s EU User Consent Policy.

10. Abandoned Bookings

If you begin but do not complete a booking, we may retain the information you entered temporarily to remind you about the incomplete process. This information is not shared or used for any other purpose without an appropriate lawful basis.

11. Failed Enquiry Recovery

When you submit a completed booking enquiry, the website normally transfers your information directly to our customer-management system.

If a technical or session failure prevents this transfer from completing successfully, an encrypted temporary copy of the submitted information may be retained securely within the website. This allows us to recover the enquiry and contact you about your booking request.

Only authorised website administrators can access these failed enquiries. The information is used solely to recover and respond to the enquiry and is not used for unrelated marketing.

Successfully transferred enquiries are not retained by this temporary recovery system. Failed enquiries are deleted when they have been dealt with or automatically after a maximum of 14 days.

12. Data Retention

We retain your personal data only for as long as necessary for the purpose for which it was collected or to comply with legal obligations.

Temporary copies of failed booking enquiries are retained for no longer than 14 days and may be deleted sooner once the enquiry has been recovered.

13. Your Rights

Under GDPR and UK data protection laws, you have the right to:

• Access your personal data
• Correct inaccurate personal data
• Withdraw your consent
• Object to or restrict certain processing
• Request the deletion of your personal data

To exercise these rights, email info@bedlam.co.uk.

14. Security

We take appropriate technical and organisational measures to protect your personal data from loss, misuse and unauthorised access.

Temporary copies of failed enquiries are encrypted and access is restricted to authorised website administrators.

15. Links to Third-Party Websites

Our website may contain links to other websites. This policy applies only to www.bedlam.co.uk.

16. Updates to This Policy

We may update this policy to reflect legal, regulatory or operational changes. Material changes will be communicated by email or through this page where appropriate.

Last updated: 21 August 2026